FOOTWEAR DESIGNER

Cole Haan_Performance Tennis

The challenge for this freelance design brief was to combine 4.ZeroGrand and 1.ZeroGrand flex form language with the GrandPro Tennis silhouette. Later design rounds focused more on getting closer to a GrandPro performance product with a clean minimal sidewall and performance traction.

"The Brief"
First round silhouette ideation, ZeroGrand and GrandPro
Herringbone tread options
Second round, ZeroGrand and GrandPro options
Third round, ZeroGrand and GrandPro options
GrandPro Performance options
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