Reebok RAC_Engine A Contributions

Feeling grateful to see the recently released Engine A performance basketball sneaker hit the court, marking Reebok’s return to performance basketball in a bold and meaningful way. As part of the Reebok Advanced Concepts (RAC) team in 2022–2023, I had the opportunity to contribute early sketches, AI-driven ideation, and custom herringbone tread patterns to help support the design direction led by RAC/Basketball Design Director Michael Hesterberg. His execution of the final product was next-level and it’s exciting to see some of these elements carry through to the final product. Huge respect to the RAC (Devs/PLM) and in-line Basketball (Devs/PLMs) Teams for bringing this vision to life. A true team effort and a big step forward for Reebok Basketball.